Marketing Insights Specialist

Ascend is the largest credit union in Middle Tennessee and one of the largest credit unions in the United States, with over $4 billion in assets. With an occupation-based field of membership, Ascend is focused on the expansion and diversification of the select employee groups it serves, which creates greater security for the credit union and its member-owners. Approximately 650 employees serve more than 260,000 members from 28 Middle Tennessee branch locations, Regional Operations Center, Teller Center and Corporate Headquarters. Ascend recognizes that its employees are critical to the credit union’s sustained success and future growth. Our employees are the face of the credit union and their personal successes fuel the success of the team. Through collaboration between employees, management, our membership and our Board, we fuel an engine that propels the credit union forward.

Thank you for your interest in a career with Ascend Federal Credit Union! Being employed by Ascend is vastly different than just holding a job. The credit union prides itself on providing employees rewarding career opportunities, competitive benefits and a unique work culture. The credit union’s commitment to its employees is fostered by its commitment to the member-owners, ensuring dedicated and engaged employees to serve the membership. Ascend’s vision to be the most loved credit union in our market by employees and members alike has earned the credit union distinctions including Federal Credit Union of the Year (NAFCU, 2015), Best Credit Union to Work For (2016-2023) and Training APEX Awards (2015-2024).

The Marketing Insights Specialist works as a key member of the Marketing team to support the department and the organization's overall goals and strategic plans by conducting research and analysis. This role will produce the analytical work used to determine: targeting, segmentation, campaign goals, marketing performance, incremental business impact as a result of marketing, member insights, assist with qualitative and quantitative research, web analytics and more. The specialist will be required to work closely with all areas of Marketing, our 3rd party agencies and various business lines to make informed, data-driven decisions related to marketing efforts for credit union products, services, and brand awareness.

#LI-Onsite

• Compile and conduct data measurement and analysis to inform comprehensive, multichannel marketing campaigns and promotions by defining key metrics and key performing identifiers that drive ROI.
• Identify and recommend target audience segments, gather analytics, and prepare scenarios to inform or improve the success of growth and acquisition marketing campaigns.
• Contribute to the success of marketing efforts by analyzing campaign performance based on data to determine efficacy and provide recommendations.
• Report on ROI, KPIs and help determine goals for projects. Research and gather data to support the development of marketing personas.
• Develop models to predict ROI of each product campaign based on seasonality and the current rate environment.
• Report and present detailed tactic and campaign metrics to senior leaders in the credit union.
• Design and compile research on new geographic areas to assess opportunities
• Design and compile analysis on the current membership to assist in better targeting and messaging
• Analyze competition and trends, identify the organization's strengths and weaknesses, and determine potential opportunities.
• Perform other duties as assigned or required.
• Read all internal publications, including HUB and Possibilities. 

Education

• Bachelor's Degree Marketing or related field is required

Work Experience

• 3-5 years Marketing is required

Knowledge, Skills, and Abilities

• Understanding of marketing principles, theory, and application to marketing projects and assignments.
• Knowledge of Google Tag Manager and how to utilize the data in PowerBI and GA4
• Must be able to handle multiple responsibilities, meet deadlines, deal with sensitive information, and handle problem resolution.
• Must be data-driven and understand sales funnels, be able to measure the performance of marketing campaigns across different channels and have the skills to report on KPIs and ROI.
• Understand consumer behavior, tracking, and forecasting consumer trends.
• Knowledge of Microsoft Office Suite.
• Must know common marketing platforms including, but not limited to Google Analytics, marketing automation and segmentation tools, PowerBI, and other analytic tools.
• Able to communicate clearly and effectively, both verbally and in writing, at different levels across the organization.
• Skilled in collaboration and fostering relationships.
• Knowledge of task management software; Asana is a major plus.
• Experience with pivot tables, charting and SQL databases.
• Critical thinking and analysis.
• Able to think strategically and creatively.
• Able to prioritize and meet deadlines.
• Able to exercise judgement, initiative and tact in dealing with membership, department supervisors and staff.
• Possession of a valid, unrestricted driver’s license.
• Ability to be trained in all areas of credit union operations, policies and procedures.
• Able to effectively use office machinery including a PC, telephone, calculator, and multifunction copier.
• Regular, reliable attendance is required.. 

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Ascend Federal Credit Union is an Equal Opportunity Employer.