Retail Product Manager

Ascend is the largest credit union in Middle Tennessee and one of the largest credit unions in the United States, with over $4 billion in assets. With an occupation-based field of membership, Ascend is focused on the expansion and diversification of the select employee groups it serves, which creates greater security for the credit union and its member-owners. Approximately 650 employees serve more than 260,000 members from 27 Middle Tennessee branch locations, Regional Operations Center, Teller Center and Corporate Headquarters. Ascend recognizes that its employees are critical to the credit union’s sustained success and future growth. Our employees are the face of the credit union and their personal successes fuel the success of the team. Through collaboration between employees, management, our membership and our Board, we fuel an engine that propels the credit union forward.

Thank you for your interest in a career with Ascend Federal Credit Union! Being employed by Ascend is vastly different than just holding a job. The credit union prides itself on providing employees rewarding career opportunities, competitive benefits and a unique work culture. The credit union’s commitment to its employees is fostered by its commitment to the member-owners, ensuring dedicated and engaged employees to serve the membership. Ascend’s vision to be the most loved credit union in our market by employees and members alike has earned the credit union distinctions including Federal Credit Union of the Year (NAFCU, 2015), Best Credit Union to Work For (2016-2022) and Training APEX Awards (2015-2023).

The Retail Product Manager advances Ascend's product strategy by leading the discovery, development, launch, and ongoing optimization of products that serve Ascend and its members. This role partners with stakeholders across the organization to identify opportunities, define business requirements, and deliver solutions that support member and organizational objectives. Using data analysis, reporting, and business intelligence tools, the Retail Product Manager evaluates product performance, informs decision-making, and helps strengthen Ascend's overall product portfolio. 

• Collaborate on the strategy, development, implementation, and optimization of retail, business, and wealth management products throughout the product lifecycle
• Develop product roadmaps, business cases, and recommendations that align with organizational goals, member needs, and market opportunities.
• Monitor product performance, member adoption, profitability, and key performance indicators; identify opportunities to improve product value and business outcomes.
• Partner with Operations, Risk, Compliance, Marketing, Technology, and other stakeholders to support product launches, enhancements, and operational readiness.
• Evaluate market trends, competitive positioning, pricing strategies, and member insights to inform product decisions and portfolio priorities.
• Develop and maintain dashboards, reports, and analytical tools using Power BI, Excel, SQL, and related technologies to support product management decisions and performance monitoring.
• Translate data and research into actionable insights and recommendations for business leaders and executive stakeholders.
• Manage relationships with vendors and third-party partners that support product delivery and member experience.
• Facilitate cross-functional initiatives, ensuring alignment on priorities, dependencies, risks, and execution plans.
• Mentors, trains, develops other team members to meet the needs of the organization.
• Provide guidance, subject matter expertise, and project leadership across cross-functional teams and stakeholders.
• Conduct industry and market research to identify emerging trends, opportunities, and best practices relevant to Ascend’s product portfolio.
• Perform other duties as assigned. 

Please note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. The organization reserves the right to modify, add, or remove duties at any time, with or without notice, to meet business needs.

Education

• Bachelor's Degree in Business, Finance, Marketing, or related field is required
• Master's Degree in Business, Finance, Marketing, or related field is preferred

Work Experience

• 5-8 years experience in Product Management, Strategy/Planning, Innovation, User Experience, Analytics/Reporting, Research/Testing, or related disciplines within a financial institute is required

Knowledge, Skills, and Abilities

• Strategic Product Management: Develops product strategies, roadmaps, and portfolio priorities aligned with organizational objectives, member needs, market trends, competitive positioning, and long-term business goals.
• Product Lifecycle Management: Applies product management practices across ideation, business case development, implementation, performance monitoring, and continuous improvement to support successful product delivery and optimization.
• Data Analysis and Business Intelligence: Uses Power BI, Excel, SQL, dashboards, reports, and related analytical tools to evaluate product performance, identify trends, and support data-informed decision-making.
• Business, Market, and Financial Acumen: Evaluates market conditions, pricing considerations, profitability, member adoption, portfolio performance, research findings, and business drivers to identify opportunities and inform recommendations.
• Cross-Functional Leadership and Stakeholder Communication: Leads product initiatives, aligns stakeholders, communicates complex business, digital, data, and technology concepts to diverse audiences, and coordinates with senior leaders, Operations, Risk, Compliance, Marketing, Technology, and vendor partners without direct supervisory authority.

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Ascend Federal Credit Union is an Equal Opportunity Employer.